Email Marketing Tools for Shopify Stores

How to do email marketing on Shopify: pick a tool, grow your list, set up the three automations that matter first, send campaigns, stay compliant and keep emails out of spam – with real costs.

The six email and SMS tools worth considering for a Shopify store, compared on price, e-commerce automations and who each one suits.

The best email marketing platforms compared by use case, with free plan limits and monthly prices at 1,000, 5,000 and 10,000 contacts, checked November 2026.

Shopify Messaging, Omnisend, Klaviyo, Mailchimp, Brevo, MailerLite and GetResponse free plans compared on contacts, sends, automations and catches.

Paying too much for Klaviyo, or need something simpler? Five alternatives compared on price, e-commerce automations and fit.

Mailchimp alternatives compared on monthly price at 1,000, 5,000 and 10,000 contacts, free plan limits, and who each one fits, with prices checked November 5, 2026.

GetResponse alternatives for small online stores, compared on monthly price at 1,000 and 10,000 contacts and on free plan limits, from pricing pages read November 9, 2026.

The email marketing numbers online stores actually use – open, click and order rates, automation vs campaign revenue, cart abandonment, ROI, US e-commerce growth and the rules – each with its original source.

ActiveCampaign and Mailchimp compared on real published prices, send limits, free tiers, ecommerce automations and fine print, with every figure dated and sourced from the two vendors' own pages.

A side-by-side look at pricing, free plans, SMS, support and depth of features – and which type of store each one suits.

An e-commerce specialist versus the best-known email brand: free plans, pricing, automations, SMS and support compared for online stores.

Klaviyo and Mailchimp compared for e-commerce: cost at 1,000, 5,000 and 10,000 contacts, store automations, Shopify integration, support – plus a cheaper option.

Shopify Messaging (formerly Shopify Email) is cheap and built in; Klaviyo is deeper and pricier. Here's when each makes sense – and a middle option.

Omnisend vs Shopify Messaging (formerly Shopify Email): monthly cost at 1,000 to 10,000 subscribers, automations, SMS rates, and the signs it's time to switch.

Shopify Messaging (formerly Shopify Email) vs Mailchimp for Shopify stores: what each costs at 1,000 to 10,000 subscribers, automation limits, SMS, and when to pick each.

GetResponse and Klaviyo compared for Shopify and online stores: price at 1,000 to 10,000 contacts, which plan unlocks abandoned cart, SMS, webinars and who each tool suits.

Mailchimp and Constant Contact compared for small businesses and online stores: monthly price at 500 to 10,000 contacts, send limits, free plan versus trial, SMS, automation, Shopify and who each tool suits.

Brevo and Mailchimp compared for online store owners: how each one bills (emails sent versus contacts stored), a cost table at 500 to 10,000 contacts, free plan limits, automation, and when a store-focused tool fits better.

MailerLite and Omnisend compared for Shopify stores: monthly price at 500 to 10,000 contacts, free plans, abandoned cart tracking, SMS and support – and which one fits your store.

What Omnisend's Free, Standard and Pro plans cost at common list sizes, which e-commerce automations and SMS options you get, how support works, and which stores it suits.

What Omnisend includes on each plan, what it costs as your list grows, how SMS is billed, and when another tool is the better choice.

What Klaviyo costs from 500 to 50,000 active profiles, what you get for it, how SMS credits and support work, and when Omnisend is the better-value choice.

How the Mailchimp for Shopify app connects your store today, what syncs, what each Mailchimp plan costs and allows, and when a store-focused tool is the better choice.

A Mailchimp review for online store owners: plan prices, free plan limits, how contacts are counted, the Shopify App Store rating, the nonprofit discount question, and how it compares with Kit, GetResponse and Omnisend.

A Brevo review for online store owners: plan prices from Free to Professional, what the sending limits mean, Brevo's quota reset and refund terms, its Shopify App Store status, and when another email tool fits better.

MailerLite's free plan, Comfort and Power pricing, what the Shopify integration syncs, and the abandoned cart catch every store owner should know.

GetResponse for e-commerce: Starter vs Marketer vs Creator pricing at 1,000 contacts, what the Shopify integration syncs, the free plan, and when Omnisend or Klaviyo is a better fit.

A Moosend review for small online stores: Pro, Moosend+ and Enterprise plans, listed prices by contact count (dated), trial and billing rules, WooCommerce and WordPress, ownership, and what we could not verify.

ActiveCampaign's Starter, Plus and Pro plans at 1,000 contacts, what its Shopify integration and abandoned cart automations include, the SMS add-on, and when Omnisend or Klaviyo is the better fit.