MailerLite vs Omnisend (2026): Which Is Better for a Shopify Store?
MailerLite and Omnisend compared for Shopify stores: monthly price at 500 to 10,000 contacts, free plans, abandoned cart tracking, SMS and support – and which one fits your store.
Disclosure: We may earn a commission if you buy through links on this page, at no extra cost to you. It never affects our ratings. How we make money.
On this page
Short answer: Choose MailerLite if you want the lowest monthly cost and a clean, simple tool for newsletters plus basic store automations. Choose Omnisend if abandoned cart recovery, SMS and round-the-clock support matter more than the last few dollars.
Prices are regular monthly list prices in USD from each vendor’s own pricing page (MailerLite and Omnisend checked October 22, 2026). This comparison is based on published information, not a hands-on test.
Price at common list sizes
| Contacts | MailerLite Comfort | MailerLite Power | Omnisend Standard | Omnisend Pro |
|---|---|---|---|---|
| 500 | $12 | $25 | $16 | $59 |
| 1,000 | $19 | $39 | $20 | $59 |
| 2,500 | $33 | $49 | $44 | $59 |
| 5,000 | $49 | $69 | $81 | $90 |
| 10,000 | $89 | $129 | $132 | $150 |
Swipe to see the full table →
Billed monthly. MailerLite takes 10% off for annual billing; Omnisend usually offers 30% off when you pay three months upfront. More tools side by side: email marketing pricing tracker.
Plans and features
| MailerLite | Omnisend | |
|---|---|---|
| Free plan | 250 subscribers, 2,500 emails/month, 3 automations | 250 contacts, 500 emails/month, Omnisend branding |
| Email sends (entry paid plan) | Comfort: 10× your subscriber tier | Standard: 12× your list size |
| Automations | 3 on Free, 50 on Comfort, unlimited on Power | Core e-commerce flows on every plan |
| SMS | Not built in; via sister company MailerSend (separate account; US and Canada) | Every plan; US starting rate $0.007 per message (high-volume sends; by country and volume) |
| Web push | – | Included (500 on Free, unlimited on paid plans) |
| Support | Community (Free), email (Comfort), live chat and email (Power) | 24/7 live chat and email on every plan |
| Shopify App Store | – | 4.7/5 from 3,194 reviews |
Swipe to see the full table →
”–” = not stated on the vendor’s site.
The biggest difference: abandoned cart tracking
Both tools connect to Shopify and can send abandoned cart emails, but they reach different shoppers.
- MailerLite sends abandoned cart emails only to recognized shoppers – people who signed up through a MailerLite form on your store or clicked a link in a MailerLite email. Anonymous visitors aren’t tracked, and switching device or browser resets recognition (MailerLite help center).
- Omnisend is built around e-commerce events, with welcome, abandoned cart, browse abandonment and post-purchase workflows on every plan, and email, SMS and web push steps in the same workflow.
If abandoned cart recovery is your biggest email revenue lever, that difference matters more than the price gap. Setup tips for either tool: Shopify abandoned cart email setup.
Which should you choose?
Pick MailerLite if:
- You mainly send newsletters, product launches and simple welcome or post-purchase emails.
- You want the lowest monthly cost as your list grows.
- You don’t need SMS, or you’re happy to add it through a separate MailerSend account.
Pick Omnisend if:
- Abandoned cart and browse abandonment flows drive a large share of your email revenue.
- You want SMS and web push in the same tool.
- You value 24/7 live chat support on every plan.
MailerLite
Lowest costBest for: Small stores and creators who want simple, affordable email
- Cheaper than Omnisend at every list size we compared
- Generous free plan: 2,500 emails a month
- Annual billing saves 10%
- Abandoned cart only reaches recognized shoppers
- SMS only through a separate MailerSend account
Omnisend
Best for e-commerce flowsBest for: Stores that rely on abandoned cart revenue and want SMS
- E-commerce flows on every plan
- Email, SMS and web push in one workflow
- 24/7 support on every plan
- Costs more than MailerLite
- Free plan limited to 500 emails a month
Full reviews: MailerLite · Omnisend.
Check MailerLite's current pricingKey takeaways
- MailerLite costs less at every list size we compared: Comfort is $19/month at 1,000 contacts versus $20 for Omnisend Standard, and $89 versus $132 at 10,000.
- MailerLite's free plan is more generous for newsletters: 250 subscribers and 2,500 emails a month, versus 250 contacts and 500 emails on Omnisend Free.
- MailerLite's Shopify abandoned cart emails only reach recognized shoppers – people who signed up through a MailerLite form or clicked a MailerLite email.
- Omnisend is built for e-commerce: email, SMS and web push in one workflow, and 24/7 live chat and email support on every plan.
- Pick MailerLite for a simple, low-cost newsletter-plus-store setup; pick Omnisend if abandoned cart revenue and SMS matter most.
Frequently asked questions
Is MailerLite cheaper than Omnisend?
Yes, at the list sizes we compared. MailerLite Comfort costs $12, $19, $33, $49 and $89 a month at 500, 1,000, 2,500, 5,000 and 10,000 contacts; Omnisend Standard costs $16, $20, $44, $81 and $132.
Does MailerLite have abandoned cart emails for Shopify?
Yes, but they only fire for recognized shoppers – people who subscribed through a MailerLite form on your store or clicked a link in a MailerLite email. Anonymous visitors aren't tracked.
Does MailerLite have SMS?
Not built in. SMS (US and Canada) and WhatsApp are handled by MailerLite's sister company MailerSend, which integrates directly with MailerLite but needs its own account and plan. If you want email and SMS in one tool, Omnisend sells SMS on every plan, with US starting rates at $0.007 per message for high-volume sends (priced by country and volume).
Which has better support?
Omnisend offers 24/7 live chat and email on every plan, including Free. MailerLite offers community support on Free, email support on Comfort and live chat on Power.