Omnisend Review (2026): Plans, Pricing, Automations and SMS for Shopify Stores

Verdict: Omnisend is a strong, lower-cost choice for Shopify stores that want the core e-commerce automations (welcome, abandoned cart, browse abandonment, post-purchase), email and SMS in one place, and 24/7 support on every plan. Standard costs $20/month at 1,000 contacts and $132 at 10,000, less than Klaviyo’s Email plan at every list size we compared. Stores that need advanced data tools, warehouse sync or very granular reporting will find Klaviyo goes further.

This review is based on Omnisend’s own pricing page and Shopify App Store listing, checked October 22, 2026. We have not run a hands-on test of Omnisend; we compare published plans, prices and policies.

Omnisend at a glance

Pricing at common list sizes

Omnisend prices by the number of contacts on your list. The table shows regular monthly prices from the calculator on Omnisend’s pricing page, compared with Klaviyo’s Email plan from its own plan builder.

Checked October 22, 2026; USD, billed monthly. Omnisend usually offers 30% off when you pay for three months upfront (for example, Standard at 500 contacts shows $11.20/month during that offer). Above 150,000 active profiles, Omnisend quotes a Custom plan. For more on each plan’s limits, see our Omnisend pricing breakdown.

Note that Pro costs the same as Klaviyo’s Email plan at some sizes, but Pro also includes unlimited email sends (fair use) and SMS credits equal to your bill.

What each plan includes

Pro’s extra AI tools add dynamic content, a product recommender and send-time personalization. Omnisend also assigns account experts free of charge to accounts paying at least $400 a month.

E-commerce automations

Omnisend’s Shopify listing highlights the automations most stores set up first:

• Welcome series for new subscribers
• Abandoned cart and browse abandonment reminders
• Post-purchase follow-ups
• Signup forms and popups, including exit-intent and spin-to-win formats
• Product recommendations based on past purchases, browsing history and custom rules

Email, SMS and web push steps can sit in the same workflow, so you can, for example, send an abandoned cart email first and follow with a text. If you are setting these up for the first time, our Shopify abandoned cart email guide walks through timing and content.

Omnisend’s reporting view lets you compare email and SMS results and see your best-performing campaigns and workflows in one place. It also lists an MCP integration that lets you manage campaigns and segments from AI tools such as ChatGPT or Claude.

SMS

Every Omnisend plan can send SMS. On Free and Standard you buy credits as you go. Omnisend’s published US rates by credit purchase:

Rates vary by country. On Pro, the bonus SMS credits mean a $90 Pro plan (5,000 contacts) comes with $90 of SMS credit, so stores that plan to text regularly should price Pro, not just Standard. For SMS-first tools, see best SMS marketing apps for Shopify.

Support

Omnisend states that 24/7 live chat and email support is available to all customers on any plan, including Free. That is a real difference from Klaviyo, whose free plan includes email support only for the first 60 days and whose standard paid support offers live chat on weekdays.

Pros and cons

Omnisend

Best value for Shopify stores

Best for: Small and mid-size stores that want email, SMS and web push in one tool

Pros

• Lower monthly price than Klaviyo Email at every size we compared
• 24/7 chat and email support on every plan, including Free
• Abandoned cart, browse abandonment and post-purchase flows on all plans
• Free migration from another platform
• Pro includes SMS credits equal to your bill

Cons

• Free plan limited to 250 contacts and 500 emails
• Standard caps email sends at 12× your list
• Klaviyo offers more advanced data products, such as Data Warehouse Sync
• Prices rise in steps as your list grows

Visit Omnisend

Who Omnisend suits

Good fit:

• Shopify stores with up to tens of thousands of contacts that want the standard e-commerce flows running quickly
• Stores that want SMS and web push without adding a second app
• Small teams that value round-the-clock support

Consider something else if:

• You run a large brand that needs deep customer data tools, warehouse sync or advanced reporting; see our Klaviyo review and Omnisend vs Klaviyo.
• You only need simple newsletters; a general email tool can cost less (see best free email marketing for Shopify).

Bottom line

For most Shopify stores, Omnisend covers the automations that drive revenue, adds SMS and web push, and costs less than Klaviyo at every list size we checked. Start on Free to test it with your store data, move to Standard once you pass 250 contacts, and price Pro if you send more than 12 emails per contact a month or plan to use SMS.

Check Omnisend's current pricing

Related: Is Omnisend Worth It? Plans, Pricing and Who It’s For