Klaviyo Review (2026): Pricing by Active Profiles, Features, SMS and Support
What Klaviyo costs from 500 to 50,000 active profiles, what you get for it, how SMS credits and support work, and when Omnisend is the better-value choice.
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Verdict: Klaviyo is the deeper platform: unified customer profiles, predictive analytics, AI-built segments and 350+ integrations, with email, SMS, WhatsApp and mobile push in one account. You pay for that depth. The Email plan costs $30/month at 1,000 active profiles, $150 at 10,000 and $720 at 50,000, and SMS is billed on top. It is a good fit for data-heavy brands that will use its segmentation and reporting; smaller stores that mainly need welcome, abandoned cart and post-purchase flows can get them for less with Omnisend.
This review is based on Klaviyo’s pricing page, plan builder and Shopify App Store listing, checked October 22, 2026. We have not run a hands-on test of Klaviyo; we compare published plans, prices and policies.
Klaviyo at a glance
| Details | |
|---|---|
| Free plan | Up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, $5 of Composer usage/month |
| Email plan | From $20/month (251–500 active profiles), priced by active profiles |
| SMS | Billed separately; from $15/month for up to 1,250 SMS/MMS credits (carrier fees included) |
| Channels | Email, SMS, MMS, WhatsApp, mobile push, pop-ups |
| Packages | Klaviyo Standard (core platform) and Klaviyo Advanced (adds data and personalization products) |
| Support on paid plans | 24/7 email (4–48 hour response), live chat on weekdays |
| Shopify App Store | 4.7/5 from 3,405 reviews |
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Pricing by active profiles
Klaviyo’s Email plan is priced by active profiles, which Klaviyo defines as the people your brand can actually reach by email, SMS or other channels. Unsubscribed and suppressed contacts don’t count. If your count goes past your tier, Klaviyo moves you to the plan that fits at the next billing cycle.
| Active profiles | Klaviyo Email | Email sends included | Omnisend Standard |
|---|---|---|---|
| 500 | $20 | 5,000 | $16 |
| 1,000 | $30 | 10,000 | $20 |
| 2,500 | $60 | 25,000 | $44 |
| 5,000 | $100 | 50,000 | $81 |
| 10,000 | $150 | 100,000 | $132 |
| 11,000 | $200 | 110,000 | $163 |
| 25,000 | $400 | 250,000 | $282 |
| 50,000 | $720 | 500,000 | $413 |
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Checked October 22, 2026 in each vendor’s own calculator; USD, monthly billing, regular prices. Prices step up unevenly: moving from 10,000 to 11,000 profiles takes Klaviyo from $150 to $200 a month. More detail in our Klaviyo pricing guide.
Because you pay for profiles you could reach, a big but quiet list still costs money. Regularly suppressing unengaged contacts and protecting sign-up forms from bots keeps the bill in check.
Features
Klaviyo’s pricing page and Shopify listing highlight:
- Unified customer profiles with all-time data from Shopify and 350+ built-in integrations
- Predictive analytics and reporting dashboards
- AI-generated segments, content and images, plus AI-powered flow triggers based on historical and real-time data
- Composer, an AI tool for building campaigns and flows (the free plan includes $5 of usage a month; more is sold in $10 increments)
- Email, SMS, WhatsApp, mobile push and pop-ups from one account
- Customer Hub and Customer Agent for self-service and AI answers on your site (paid add-ons)
Standard vs Advanced: both include the full core platform. Klaviyo Advanced adds Advanced Personalization, Data Warehouse Sync, Advanced Data Management, Customer Hub and Social as one package billed by active profiles; on Standard, those are separate add-ons. Klaviyo doesn’t publish an Advanced price on its pricing page.
SMS
SMS sits outside the Email plan. Klaviyo’s Shopify listing shows SMS from $15/month for up to 1,250 SMS/MMS credits, and its pricing page says rates include carrier fees where applicable. How many credits one message uses depends on the destination and message type (an MMS uses more than an SMS), so model your expected volume in Klaviyo’s calculator before committing. The free plan includes $5 of mobile messages a month.
By comparison, Omnisend publishes US SMS rates from $0.009 down to $0.007 per message by volume, and its Pro plan adds SMS credits equal to your monthly bill. See best SMS marketing apps for Shopify for SMS-first options.
Support
| Klaviyo | Omnisend | |
|---|---|---|
| Free plan | Email support for the first 60 days, then Help Center, Academy and Community | 24/7 live chat and email |
| Paid plans | 24/7 email (4–48 hour response), live chat weekdays | 24/7 live chat and email |
| Higher tiers | Professional and Enterprise support packages (Enterprise adds 24/7 live chat including weekends) | Account experts for accounts paying $400+/month |
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Checked October 22, 2026.
Pros and cons
Pros
- Deep customer data, segmentation and predictive analytics
- 350+ built-in integrations
- Email, SMS, WhatsApp and mobile push in one account
- Free plan for up to 250 active profiles
Cons
- Costs more than Omnisend at every list size we compared
- SMS is billed separately from the Email plan
- Uneven price steps (for example, $150 to $200 between 10,000 and 11,000 profiles)
- Live chat only on weekdays on standard paid support; free-plan email support ends after 60 days
Klaviyo vs Omnisend: who each suits
Choose Klaviyo if you run a growing or established brand that will use detailed segmentation, predictive analytics or data warehouse sync, and the extra monthly cost is small relative to your email revenue.
Choose Omnisend if you want the core e-commerce flows, email plus SMS plus web push, and 24/7 support at a lower price. Read our Omnisend review or the full Omnisend vs Klaviyo comparison.
Omnisend (cheaper Klaviyo alternative)
Lower cost at every size we comparedBest for: Shopify stores that want core automations, SMS and 24/7 support for less
- $20/month at 1,000 contacts vs Klaviyo's $30
- $132/month at 10,000 contacts vs Klaviyo's $150
- 24/7 chat and email support on every plan
- Free migration
- Fewer advanced data products than Klaviyo
- Standard caps email sends at 12× your list
Bottom line
Klaviyo is worth its price if you will use its data and segmentation depth. If you mainly need reliable welcome, abandoned cart and post-purchase flows with SMS, Omnisend does that for less. Check klaviyo.com/pricing for your exact profile count before deciding, since prices change.
Compare Omnisend's pricingRelated: GetResponse vs Klaviyo · Postscript vs Klaviyo SMS · Klaviyo vs Mailchimp for Online Stores
Key takeaways
- Klaviyo is free up to 250 active profiles and 500 email sends a month, with $5 of mobile messages a month and email support for the first 60 days.
- The Email plan costs $20/month at 500 active profiles, $30 at 1,000, $100 at 5,000, $150 at 10,000 and $720 at 50,000 (checked October 22, 2026). A newer Marketing plan ($25/month at 500 profiles, 5,000 sends, adding social marketing, reviews and Customer Hub) appeared by Nov 10, 2026, with a limited-time $1 first month.
- Each Email tier includes 10× its profile count in monthly email sends, and you are billed on active profiles, not on emails sent.
- SMS is billed separately through credits, starting at $15/month for 1,250 SMS/MMS credits, with carrier fees included.
- Klaviyo goes deeper on data and segmentation than Omnisend, but Omnisend Standard costs less at every list size we compared.
Frequently asked questions
How much does Klaviyo cost?
Klaviyo is free up to 250 active profiles. The Email plan costs $20/month at 500 profiles, $30 at 1,000, $100 at 5,000, $150 at 10,000 and $720 at 50,000 (monthly billing, checked October 22, 2026). SMS is extra.
What is an active profile in Klaviyo?
Klaviyo defines active profiles as the people your brand can actually reach by email, SMS or other channels. Unsubscribed and suppressed contacts do not count toward billing.
Does Klaviyo include SMS?
SMS is billed separately from the Email plan. The free plan includes $5 of mobile messages a month, and the paid SMS option on Shopify starts at $15/month for up to 1,250 SMS/MMS credits, with carrier fees included.
Does Klaviyo have live chat support?
Paid plans include Klaviyo's Standard support: 24/7 email support with 4–48 hour response times and live chat on weekdays. The free plan has email support only for the first 60 days.
Is Klaviyo worth it for a small Shopify store?
It can be if you want detailed segmentation and data from day one. If budget matters more, Omnisend covers the core e-commerce automations for less: $20 vs $30 a month at 1,000 contacts.