GetResponse vs Klaviyo (2026): Which Is Better for an Online Store?
GetResponse and Klaviyo compared for Shopify and online stores: price at 1,000 to 10,000 contacts, which plan unlocks abandoned cart, SMS, webinars and who each tool suits.
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Short answer: Choose Klaviyo if your store runs on email and SMS and you want deep segmentation on Shopify data. Choose GetResponse if you also sell through webinars, courses or landing-page funnels – but budget for the Marketer plan, because that’s where abandoned cart recovery starts.
Prices are each vendor’s regular monthly list prices in USD, taken from their own pricing pages (GetResponse checked October 21–22, Klaviyo October 22, 2026). This comparison is based on published information, not a hands-on test.
Price at common list sizes
| Contacts | GetResponse Starter | GetResponse Marketer | Klaviyo Email |
|---|---|---|---|
| 1,000 | $19 | $59 | $30 |
| 2,500 | $29 | $69 | $60 |
| 5,000 | $54 | $95 | $100 |
| 10,000 | $79 | $114 | $150 |
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Klaviyo’s tiers are based on active profiles – everyone you can reach – and include 10× that number in monthly email sends. GetResponse prices by contacts; its smallest paid tier is 1,000 contacts. Both change often, so confirm on each vendor’s calculator. Full Klaviyo tiers: Klaviyo pricing explained.
What the table means: Starter looks cheapest, but it has only one custom automation workflow and no abandoned cart recovery. For a like-for-like store comparison, read the Marketer column against Klaviyo: Klaviyo costs less up to about 2,500 contacts, and GetResponse Marketer costs less at 5,000 and 10,000.
Features that matter to a store
| GetResponse | Klaviyo | |
|---|---|---|
| Abandoned cart recovery | Marketer plan and above | Included |
| Automation workflows | 1 on Starter; unlimited on Marketer | Flows included on the Email plan |
| SMS | Enterprise plan (custom price) | Sold with every plan as a credit-based add-on (rates by account quote) |
| Landing pages, forms, popups | Yes | Forms and popups |
| Webinars, courses, website builder | Creator plan ($69 at 1,000 contacts) | No |
| Free plan | Up to 500 contacts, 2,500 newsletters/month | 250 active profiles, 500 emails/month |
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Where Klaviyo is stronger
Klaviyo is built around store data. Segments and flows can use orders, products and browsing events from Shopify, and email and SMS share one customer profile. Its reporting and segmentation depth is why many fast-growing brands and agencies standardize on it. The trade-off is cost as your list grows, and billing on active profiles means a large, quiet list still costs money. See our Klaviyo review.
Where GetResponse is stronger
GetResponse is a broader marketing platform. On Creator you get webinars, a course builder, paid newsletters and a website builder alongside email – useful if you sell digital products or run live demos as well as a store. Annual billing also lowers the price (Marketer is $48.38/month billed annually at 1,000 contacts). See our GetResponse review.
Which should you choose?
Pick Klaviyo if:
- Email and SMS are your main revenue channels and you’re on Shopify.
- You want advanced segmentation on order and product data.
- Your list is under about 2,500 contacts and you want store automations at the lowest price of these two.
Pick GetResponse if:
- You also run webinars, courses or lead-generation funnels.
- Your list is 5,000 contacts or more and you don’t need SMS.
- You’re happy to pay for Marketer to get abandoned cart recovery.
GetResponse
Best with webinars & funnelsBest for: Stores that also sell through webinars, courses or landing pages
- Abandoned cart and product recommendations on Marketer
- Webinars and course builder on Creator
- Cheaper than Klaviyo at 5,000+ contacts (Marketer)
- Starter plan has no store automations
- SMS only on custom-priced Enterprise
Neither feels right? Omnisend vs Klaviyo covers a cheaper e-commerce-first option, and our email marketing pricing tracker lists eight tools side by side.
See GetResponse plansKey takeaways
- For store automations, compare Klaviyo's Email plan with GetResponse Marketer – GetResponse's cheaper Starter plan has no abandoned cart recovery.
- At 1,000 contacts, GetResponse Marketer costs $59/month versus $30 for Klaviyo Email; at 10,000 contacts it is $114 versus $150.
- GetResponse adds webinars, courses and a website builder on its Creator plan; Klaviyo focuses on store data, segmentation and SMS.
- Klaviyo bills on active profiles and sells SMS as a credit-based add-on (rates by account quote; its Shopify listing's 1,250-credit tier includes carrier fees); GetResponse SMS is part of its Enterprise plan.
- Pick Klaviyo for a growing Shopify brand built around email and SMS; pick GetResponse if you also sell through webinars, funnels or courses.
Frequently asked questions
Is GetResponse cheaper than Klaviyo?
It depends on list size. For e-commerce automations you need GetResponse Marketer, which costs $59/month at 1,000 contacts versus $30 for Klaviyo Email. At 10,000 contacts the order flips: $114 for Marketer versus $150 for Klaviyo.
Does GetResponse have abandoned cart emails for Shopify?
Yes, on the Marketer plan and above. The entry Starter plan ($19/month at 1,000 contacts) does not include abandoned cart recovery or product recommendations.
Which is better for SMS, GetResponse or Klaviyo?
Klaviyo. It sells SMS alongside every plan as a credit-based add-on (per-message rates no longer listed; account quote). GetResponse lists SMS as part of its custom-priced Enterprise plan.
Which is easier to switch to from Shopify Email?
Both connect to Shopify. Klaviyo is built around Shopify store data; GetResponse syncs customers and orders through its Shopify integration and adds landing pages and webinars on top.