Email for Stores

Email Marketing Pricing Tracker for Shopify Stores (November 2026)

Monthly prices at 500, 1,000, 2,500, 5,000 and 10,000 contacts for Omnisend, Klaviyo, Mailchimp, Brevo, GetResponse, MailerLite, ActiveCampaign and Shopify Messaging, checked on each vendor's own pricing page.

By Vincent · Published · Prices checked against official sources November 2, 2026 · How we review

Disclosure: We may earn a commission if you buy through links on this page, at no extra cost to you. It never affects our ratings. How we make money.

On this page
  1. Monthly price by list size (contact-priced tools)
  2. Tools priced by emails sent
  3. Key findings (November 2026)
  4. Methodology
  5. Change log
  6. Related guides
  7. Key takeaways
  8. Frequently asked questions

Short answer: For a typical small Shopify store (1,000 contacts), the entry paid plans of MailerLite, GetResponse and ActiveCampaign list $19/month, Omnisend Standard $20 and Klaviyo Email $30. At 10,000 contacts, GetResponse Starter ($79) and MailerLite Comfort ($89) list the lowest monthly prices among contact-priced tools; Klaviyo Email is $150 and ActiveCampaign Starter $189. Brevo and Shopify Messaging charge by emails sent instead, which is cheaper for large lists you email rarely.

All prices: US dollars, regular month-to-month list price, before promotions, taxes and SMS, read from each vendor’s own pricing page on October 22, 2026. We have not bought these plans; this is a price survey, not a hands-on test. Re-checked November 2, 2026: no list-price changes.

Black Friday note (Nov 12, 2026): we are checking live store prices against our own tracked records through Dec 1 — see the Black Friday price check for what is actually discounted.

Monthly price by list size (contact-priced tools)

Tool and plan5001,0002,5005,00010,000
Omnisend Standard$16$20$44$81$132
Omnisend Pro$59$59$59$90$150
Klaviyo Email$20$30$60$100$150
Mailchimp Essentials²$13$26.50$45$75$110
Mailchimp Standard²$20$45$60$100$135
MailerLite Comfort$12$19$33$49$89
MailerLite Power$25$39$49$69$129
GetResponse Starter$19¹$19$29$54$79
ActiveCampaign Starter$19¹$19$49$99$189

Swipe to see the full table →

² Mailchimp prices by contact bands, so 1,000 contacts pays the 501–1,500 band, 2,500 the 1,501–2,500 band, 5,000 the 2,501–5,000 band and 10,000 the 5,001–10,000 band. Read from Mailchimp’s pricing page in a US session on October 23, 2026. ¹ Smallest paid tier is 1,000 contacts, so a 500-contact list pays the 1,000-contact price.

Bar chart of monthly price at 5,000 contacts: MailerLite Comfort $49, GetResponse Starter $54, MailerLite Power $69, Mailchimp Essentials $75, Omnisend Standard $81, Omnisend Pro $90, ActiveCampaign Starter $99, Klaviyo Email $100, Mailchimp Standard $100.
Monthly price at 5,000 contacts from the table above.

More plan detail from the same pages:

  • Omnisend shows 30% off when you pay three months upfront (for example, Standard at 500 contacts displays as $11.20/month). Its Free plan covers 250 contacts and 500 emails a month.
  • Klaviyo Email send limits are 5,000 / 10,000 / 25,000 / 50,000 / 100,000 emails a month at the five list sizes above. Its Free plan covers 250 active profiles and 500 sends.
  • Mailchimp Premium is shown at $350/month for 10,000 contacts, and lists of 10,000+ contacts get 15% off for the first 12 months (Standard $114.75 instead of $135). Mailchimp’s help center sets send limits at 10× your contact limit (Essentials), 12× (Standard) and 15× (Premium).
  • MailerLite annual billing lowers Comfort to $10.80 / $17.10 / $29.70 / $44.10 / $80.10 a month.
  • GetResponse Marketer lists $59 / $69 / $95 / $114 and Creator $69 / $79 / $109 / $134 at 1,000 / 2,500 / 5,000 / 10,000 contacts.
  • ActiveCampaign annual billing lowers Starter to $15 / $39 / $79 / $149 a month; Plus lists $59 / $119 / $179 / $239 month-to-month.
See GetResponse plans See MailerLite plans

Tools priced by emails sent

These two don’t charge by list size, so we show what a list of each size would pay under a stated sending pattern.

Tool and plan5001,0002,5005,00010,000
Brevo Starter$9$17$25$32$32
Shopify Messaging (email)$0$0$0$10$30

Swipe to see the full table →

  • Brevo Starter is $9/month for 5,000 emails, and each email-volume tier has a contact limit: 500 contacts at 5,000 emails, 1,500 at 10,000 (+$8), 2,500 at 15,000 (+$16), and 500,000 from 20,000 emails (+$23). The 5,000- and 10,000-contact figures buy only 20,000 emails a month – four sends to 5,000 people, or two to 10,000. More volume costs more (for example, +$30 for 20,001–30,000 emails).
  • Shopify Messaging includes 10,000 free emails a month on every Shopify plan, then charges $1 per 1,000 emails up to 300,000. Our figures assume four campaigns a month to the whole list – that’s our assumption, not Shopify’s. Abandoned-checkout automations don’t count toward the allowance.

Key findings (November 2026)

  • 1,000 contacts: the entry paid plans cluster at $19–$20 (MailerLite, GetResponse, ActiveCampaign, Omnisend). Klaviyo Email ($30) is the highest entry-plan price at this size.
  • 10,000 contacts: across the six entry plans (GetResponse, MailerLite, Mailchimp Essentials, Omnisend, Klaviyo, ActiveCampaign), prices range from $79 (GetResponse Starter) to $189 (ActiveCampaign Starter); Mailchimp Essentials sits in the middle at $110.
  • Growth multiplier: going from 500 to 10,000 contacts multiplies the bill by about 4.2× at GetResponse ($19 → $79), 7.4× at MailerLite ($12 → $89), 7.5× at Klaviyo ($20 → $150), 8.3× at Omnisend Standard ($16 → $132), 8.5× at Mailchimp Essentials ($13 → $110) and 9.9× at ActiveCampaign ($19 → $189).
  • Send-priced tools win on big, quiet lists. Brevo Starter at 10,000 contacts is $32 for 20,000 emails; Shopify Messaging is about $30 for four sends. Contact-priced tools charge you for every stored subscriber, whether you email them or not.
  • Transparency varies. Klaviyo, Omnisend, MailerLite, GetResponse, ActiveCampaign and Brevo expose their full price tables in data we could read; Mailchimp only shows a price after you pick a contact band, and its prices can differ by country (we read the US prices).

Methodology

  • What we record: the regular month-to-month price of each plan at 500, 1,000, 2,500, 5,000 and 10,000 contacts (US dollars). Discounts for prepaying, first-month promotions and SMS credits are noted but not used in the table.
  • Where it comes from: only each vendor’s own pricing page, the price data that page loads, or the vendor’s help center. Where a page only shows prices after you move a slider and we couldn’t read the underlying data, we mark the cell ”–” rather than estimate.
  • How contacts are matched: we use the vendor tier that contains the list size (for example, Klaviyo’s 6,501–10,000 tier for 10,000).
  • What we don’t do: we haven’t bought these plans, and we don’t rate deliverability or features here. For that, see our best email marketing apps for Shopify.
  • How often: monthly. Each edition gets a new check date and a change-log entry. The raw numbers are kept in a JSON file per edition so month-to-month changes can be compared.

Change log

  • 2026-10-22: First edition.
  • 2026-11-02: Monthly re-check. No list-price changes for any tracked plan. Brevo’s redesigned pricing page shows Starter at $9 for 5,000 emails but no longer displays higher-volume prices without interaction, so those figures are carried over from October. Klaviyo redesigned its pricing page; prices unchanged. See the price change log.
Check Omnisend's current pricing

To see which tool fits which kind of business, not just price, read our best email marketing platforms guide.

Per-plan detail: MailerLite pricing.

Key takeaways

  • At 1,000 contacts, the entry paid plans of MailerLite, GetResponse and ActiveCampaign each list $19/month, Omnisend Standard $20 and Klaviyo Email $30.
  • At 10,000 contacts, list prices range from $79 (GetResponse Starter) and $89 (MailerLite Comfort) to $132 (Omnisend Standard), $150 (Klaviyo Email) and $189 (ActiveCampaign Starter).
  • Klaviyo Email costs 7.5 times as much at 10,000 contacts ($150) as at 500 ($20); MailerLite Comfort rises about 7.4 times ($12 to $89).
  • Brevo and Shopify Messaging charge by emails sent, not by contacts, so they can cost far less for big lists that you email rarely.
  • Mailchimp bills by contact bands: Essentials is $13 at 500 contacts, $26.50 at 1,000 (501–1,500 band) and $110 at 10,000; Standard is $20, $45 and $135.

Frequently asked questions

Which email marketing tool is cheapest for a Shopify store with 1,000 contacts?

On list prices checked October 22 and re-checked November 2, 2026, Brevo Starter is $17/month for up to 10,000 emails and 1,500 contacts, and MailerLite, GetResponse and ActiveCampaign entry plans are each $19. Shopify Messaging is free up to 10,000 emails a month.

How much does Klaviyo cost for 10,000 contacts?

Klaviyo's Email plan lists $150 per month for 6,501–10,000 active profiles, with up to 100,000 email sends per month.

Is Omnisend cheaper than Klaviyo?

At every list size we track, Omnisend Standard's list price is lower: $20 vs $30 at 1,000 contacts and $132 vs $150 at 10,000. Omnisend also shows 30% off if you pay three months upfront.

How often is this tracker updated?

Monthly. Each edition records the check date, and the change log at the bottom lists every price that moved.

Can I reuse this data?

Yes. Please cite this page and the check date; the same numbers are kept in a JSON file for each monthly edition.

Sources