ActiveCampaign for Online Stores (2026): Pricing, Shopify Integration and Is It Worth It?
ActiveCampaign's Starter, Plus and Pro plans at 1,000 contacts, what its Shopify integration and abandoned cart automations include, the SMS add-on, and when Omnisend or Klaviyo is the better fit.
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Verdict: ActiveCampaign is one of the most powerful marketing automation platforms you can connect to a store. Even the Starter plan (from $15/month, billed yearly, at 1,000 contacts) includes multi-step automations, the standard Shopify and WooCommerce integrations and abandoned cart flows. It shines for stores that want sophisticated, branching automations and a CRM in one place. The trade-offs: SMS is a paid add-on on every plan, prices are quoted for annual billing, and it is less e-commerce-native than Omnisend or Klaviyo for things like product-based segmentation out of the box.
Prices from ActiveCampaign’s pricing page, checked October 21, 2026: “starts at” prices billed yearly for 1,000 contacts; they rise with list size. This review is based on published information, not a hands-on test.
Plans at 1,000 contacts
| Starter | Plus | Pro | Enterprise | |
|---|---|---|---|---|
| Starts at (billed yearly) | $15/month | $49/month | $79/month | Custom |
| Email sends | 10,000/month | 10,000/month | 12,000/month | 15× contact limit |
| Multi-step automation | ✓ | ✓ | ✓ | ✓ |
| Shopify / WooCommerce (standard integrations) | ✓ | ✓ | ✓ | ✓ |
| Abandoned cart | ✓ | ✓ | ✓ | ✓ |
| Product catalog & coupons | – | ✓ | ✓ | ✓ |
| Landing pages | – | ✓ | ✓ | ✓ |
| Predictive sending, conditional content, attribution | – | – | ✓ | ✓ |
| Shopify Plus / BigCommerce / Magento (premium integrations) | – | – | ✓ | ✓ |
| SMS | Add-on | Add-on | Add-on | Add-on |
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ActiveCampaign offers a 14-day free trial with no credit card required.
What it means for a store
- Abandoned cart is included from Starter, which is unusual – GetResponse, for comparison, puts it on its $59 Marketer plan (see our GetResponse review).
- Product catalog and coupon features start on Plus, so stores that want product blocks and discount codes in emails should budget for Plus.
- Shopify Plus stores need Pro or Enterprise, because Shopify Plus is a premium integration.
- SMS costs extra. If you want email and SMS in one bill, compare Omnisend, which offers SMS on all of its plans, or the best SMS apps for Shopify.
Who ActiveCampaign is for
Good fit: stores (and service businesses) that want deep, branching automation, lead scoring and CRM features alongside email – for example, brands with long consideration cycles or B2B buyers.
Consider an alternative if: you want an e-commerce-first tool with SMS built in and simple Shopify setup – see Klaviyo alternatives and best email marketing tools for Shopify.
ActiveCampaign
Best for advanced automationBest for: Stores that want powerful automations and CRM in one tool
- Abandoned cart from the Starter plan
- Multi-step automation on every plan
- Standard Shopify/WooCommerce integrations included
- 14-day free trial, no card
- SMS is a paid add-on
- Prices quoted billed yearly
- Shopify Plus integration only on Pro and above
Key takeaways
- ActiveCampaign's Starter plan starts at $15/month billed yearly for 1,000 contacts and includes multi-step automations, standard Shopify and WooCommerce integrations and abandoned cart.
- Plus starts at $49/month and adds landing pages, a product catalog and coupons; Pro starts at $79/month and adds predictive sending, conditional content and attribution.
- SMS is a paid add-on on every ActiveCampaign plan.
- Shopify Plus, BigCommerce and Magento are premium integrations available only on Pro and Enterprise.
- ActiveCampaign offers a 14-day free trial with no credit card required.
Frequently asked questions
How much does ActiveCampaign cost for an online store?
At 1,000 contacts, billed yearly, Starter starts at $15/month, Plus at $49/month and Pro at $79/month; Enterprise is custom. Prices rise with list size.
Does ActiveCampaign include abandoned cart emails?
Yes. Abandoned cart is listed on every plan, including Starter.
Does ActiveCampaign include SMS?
No. SMS is a paid add-on on every plan. If you want email and SMS on one bill, compare Omnisend, which offers SMS on all of its plans.
Which ActiveCampaign plan do Shopify Plus stores need?
Pro or Enterprise, because Shopify Plus is a premium integration. Standard Shopify and WooCommerce integrations are included on all plans.
Does ActiveCampaign have a free trial?
Yes, a 14-day free trial with no credit card required.