5 Klaviyo Alternatives for Shopify Stores (2026)

Klaviyo is powerful, but it bills on active profiles and gets expensive as a list grows – about $100/month at 5,000 profiles and $150 at 10,000 for email alone (see our Klaviyo pricing guide). If that’s more than you need, these are the alternatives worth a look for an online store.

All prices checked October 20, 2026, in USD. They change often, so confirm on each vendor’s site.

Quick comparison

Tool	Best for	Free plan	Paid plans from	E-commerce automations
Omnisend	Most Shopify stores that want a cheaper, e-commerce-first tool	250 contacts, 500 emails/mo	$16/mo (Standard)	Yes, on all plans
Shopify Messaging	Very small stores that want the simplest setup	First 10,000 emails/mo free	$1 per 1,000 emails after that	Basic, via Shopify’s marketing automations
GetResponse	Stores that also want landing pages and webinars	–	$59/mo for e-commerce features (Marketer, 1,000 contacts)	Abandoned cart and product recommendations on Marketer and above
Brevo	Low-cost sending with a big contact list	Yes	$9/mo (Starter)	Workflows on Standard and above
Mailchimp	Familiar, general-purpose email	250 contacts, 500 sends/mo	$13/mo (Essentials)	Flows on Standard and above

1. Omnisend – the closest like-for-like alternative

Omnisend is built for e-commerce, like Klaviyo, so it’s the easiest switch: the same core flows (welcome, abandoned cart, browse abandonment, post-purchase), plus SMS and web push in one workflow builder. It’s rated 4.7/5 from 3,193 reviews on the Shopify App Store and offers 24/7 live chat support on every plan.

Price is the main reason to switch: Standard costs $20/month at 1,000 contacts versus Klaviyo’s $30, and $132 versus $150 at 10,000. You give up some of Klaviyo’s depth in segmentation and reporting. Full breakdown: Omnisend vs Klaviyo.

Omnisend

Best overall alternative

Best for: Shopify stores that want Klaviyo-style automations for less

Pros

• E-commerce flows on every plan
• Email, SMS and web push together
• 24/7 chat support, even on free

Cons

• Less advanced reporting than Klaviyo
• Branding on the free plan

Visit Omnisend

2. Shopify Messaging – the simplest, cheapest start

Shopify’s own email and SMS app (formerly Shopify Email) lives inside your Shopify admin. The first 10,000 emails each month are free, then pricing starts at $1 per 1,000 emails. It’s rated 4.7/5 from 3,154 reviews.

It’s ideal when you’re just starting and want campaigns and basic automations without another tool. As you grow, you’ll likely want deeper segmentation and flow logic than it offers.

3. GetResponse – email plus landing pages and webinars

GetResponse is a broader marketing platform. Its Marketer plan ($59/month billed monthly at 1,000 contacts, or $48.38/month billed annually) includes abandoned cart recovery and product recommendations; the entry Starter plan ($19/month) does not. It suits stores that also run webinars, courses or lead-generation funnels.

GetResponse

Best for: Stores that also need landing pages, webinars or course funnels

Pros

• Abandoned cart and product recommendations on Marketer
• Landing pages and webinars in the same tool
• Annual billing discount

Cons

• E-commerce features start at the $59/month Marketer plan
• Less Shopify-specific than Omnisend or Klaviyo

Visit GetResponse

4. Brevo – low-cost sending

Brevo prices mainly by monthly email volume. Paid plans start at $9/month (Starter), with Standard at $18/month adding unlimited multi-step automation workflows and removing Brevo branding. It connects to Shopify through an integration. It’s a good fit if you send modest volumes and want low costs, but it’s less e-commerce-specific than Omnisend or Klaviyo.

Brevo

Best for: Budget-conscious stores sending modest volumes

Pros

• Low entry price
• Workflows and no branding on Standard
• Email and SMS in one account

Cons

• Less e-commerce depth than Klaviyo or Omnisend
• Contact limits tied to email volume on lower plans

Visit Brevo

5. Mailchimp – familiar and general-purpose

Mailchimp’s free plan covers 250 contacts and 500 sends a month. Essentials starts at $13/month and Standard at $20/month, with Standard needed for full automation flows. It’s easy to learn and widely known, but it’s a general-purpose email tool rather than one built around store data, so check how well its Shopify connection covers the flows you need before switching.

How to choose

• Want the closest Klaviyo replacement for less: Omnisend.
• Just starting, tiny list: Shopify Messaging.
• Need webinars or landing pages too: GetResponse.
• Lowest cost for modest sending: Brevo.
• Staying with what you know: Mailchimp.

Before switching, export only opted-in subscribers, rebuild your three highest-earning flows first (welcome, abandoned cart, post-purchase), and warm up sending gradually on the new platform.