Email for Stores

Email Marketing Cost Calculator for Shopify Stores

Most email tools charge by the number of contacts on your list, so the cheapest option changes as you grow. Move the slider to your list size to see each plan's regular monthly price, sorted from lowest to highest.

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Monthly cost calculator

Up to 2,500 contacts

Tool and planPer month
Omnisend Standard
$44Visit
Omnisend Pro
$59Visit
Klaviyo Email
$60Visit
Mailchimp Essentials
$45Visit
Mailchimp Standard
$60Visit
MailerLite Comfort
$33Visit
MailerLite Power
$49Visit
GetResponse Starter
$29Visit
ActiveCampaign Starter
$49Visit
Brevo Starter
Priced by emails sent – see note
$25Review
Shopify Messaging Email (all Shopify plans)
Priced by emails sent – see note
$0Review

Regular monthly list prices in USD from each vendor's pricing page, checked November 2, 2026; before promotions, taxes and SMS. "–" means the vendor doesn't publish a price for that size. Brevo and Shopify Messaging charge by emails sent; their figures assume about four campaigns a month to your whole list. Entry plans are not like-for-like: for example, GetResponse Starter has no abandoned cart recovery (that starts on Marketer), so check each review before choosing. Full details: pricing tracker.

Frequently asked questions

Which email marketing tool is cheapest for a small Shopify store?

For very small lists, Shopify Messaging can cost nothing: it includes 10,000 free emails a month. Among contact-priced tools, use the calculator above at your list size – the cheapest plan changes as your list grows.

Are these prices final?

They are regular monthly list prices from each vendor's pricing page, before promotions, taxes and SMS. Vendors change prices often, so confirm on their site before you buy.

Why do some tools show a dash?

A dash means the vendor does not publish a price for that list size on its pricing page.