ActiveCampaign Pricing (2026): Plans, Costs by List Size and What You Get
ActiveCampaign's Starter, Plus, Pro and Enterprise prices at 1,000 to 10,000 contacts, what each plan adds for an online store, email send limits, users and how it compares with GetResponse, Mailchimp and Klaviyo.
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Short answer: ActiveCampaign starts at $15/month (Starter) for 1,000 contacts billed yearly. Most stores that want landing pages and cross-channel messaging end up on Plus ($49); Pro ($79) is for teams that want predictive sending and attribution. All prices are from ActiveCampaign’s pricing page, checked October 29, 2026; the page shows prices billed yearly.
Price by list size (billed yearly, per month)
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $15 | $49 | $79 | $145 |
| 2,500 | $39 | $95 | $149 | $255 |
| 5,000 | $79 | $145 | $205 | $375 |
| 10,000 | $149 | $189 | $375 | $589 |
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Month-to-month prices are higher. In our October 22 price survey, Starter was $19, $49, $99 and $189 a month at 1,000, 2,500, 5,000 and 10,000 contacts.
What each plan includes
| Starter | Plus | Pro | Enterprise | |
|---|---|---|---|---|
| Monthly email sends | 10× contacts | 10× contacts | 12× contacts | 15× contacts |
| Users | 1 | 1 | 3 | 5 |
| Multi-step automation | ✓ | ✓ | ✓ | ✓ |
| Cross-channel marketing | – | ✓ | ✓ | ✓ |
| Landing pages and site messages | – | ✓ | ✓ | ✓ |
| Generative AI | – | ✓ | ✓ | ✓ |
| Segmentation | Limited | Standard | Advanced | Premium |
| Predictive sending, conditional content | – | – | ✓ | ✓ |
| Attribution and conversion tracking | – | – | ✓ | ✓ |
| Active business goals | 15 | 25 | 200 | 200 |
| AI credits | 500 | 500 | 500 | 500 |
| SSO, HIPAA support | – | – | – | ✓ |
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ActiveCampaign supports abandoned cart flows for Shopify, WooCommerce and Magento stores through its e-commerce integrations.
How it compares at 1,000 contacts
| Tool | Entry plan with store automations | Price |
|---|---|---|
| ActiveCampaign | Starter (billed yearly) | $15 |
| Omnisend | Standard | $20 |
| Klaviyo | $30 | |
| Mailchimp | Standard | $45 |
| GetResponse | Marketer | $59 |
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Monthly prices from our pricing tracker except ActiveCampaign (billed yearly). See ActiveCampaign review for features in depth.
Ways to pay less
- Pay yearly – the listed prices already assume it.
- Clean your list – you pay by contact band, so removing inactive contacts can drop you a tier.
- Start on Starter and upgrade when you need landing pages or advanced segmentation; ActiveCampaign says you can move up without penalties.
How the two stack up plan by plan: ActiveCampaign vs Mailchimp.
Key takeaways
- Billed yearly at 1,000 contacts, ActiveCampaign Starter is $15/month, Plus $49, Pro $79 and Enterprise $145.
- At 10,000 contacts, billed yearly: Starter $149, Plus $189, Pro $375, Enterprise $589.
- Monthly email sends are 10× your contact limit on Starter and Plus, 12× on Pro and 15× on Enterprise; users are 1, 1, 3 and 5.
- Plus adds cross-channel marketing, landing pages and generative AI; Pro adds predictive sending, conditional content, advanced segmentation and attribution.
Frequently asked questions
How much does ActiveCampaign cost per month?
At 1,000 contacts billed yearly: Starter $15, Plus $49, Pro $79, Enterprise $145 per month. Month-to-month billing costs more – Starter was $19/month at 1,000 contacts in our October 22, 2026 price survey.
Which ActiveCampaign plan does a Shopify store need?
Starter covers multi-step automations and the standard Shopify and WooCommerce integrations, including abandoned cart. Choose Plus for landing pages and cross-channel messaging, or Pro for predictive sending and attribution.
Is ActiveCampaign more expensive than Mailchimp?
At 1,000 contacts, ActiveCampaign Starter ($15 billed yearly) is cheaper than Mailchimp Essentials ($26.50 monthly). At 10,000 contacts the gap narrows: Starter is $149 billed yearly versus $110 for Mailchimp Essentials and $135 for Standard, monthly.
Does ActiveCampaign have a free trial or guarantee?
Yes – a 14-day free trial with no credit card, and a 30-day money-back guarantee on its pricing page.