MailerLite Pricing (2026): Free, Comfort and Power Plans by List Size
MailerLite's Free, Comfort and Power prices at 500 to 10,000 subscribers, what annual billing saves, what each plan includes, and which plan an online store needs.
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Short answer: MailerLite is free up to 250 subscribers. Paid plans start at $12/month (Comfort, 500 subscribers) and $25/month (Power), rising with your list – Comfort is $19 at 1,000 subscribers and $89 at 10,000. Annual billing saves 10%. Most small stores start on Free or Comfort.
Prices are list prices in USD from MailerLite’s pricing page, checked October 28, 2026, and may be subject to applicable taxes. This guide is based on published information, not a hands-on test.
Price by list size
| Subscribers | Comfort (monthly) | Comfort (yearly, per month) | Power (monthly) |
|---|---|---|---|
| 500 | $12 | $10.80 | $25 |
| 1,000 | $19 | $17.10 | $39 |
| 2,500 | $33 | $29.70 | $49 |
| 5,000 | $49 | $44.10 | $69 |
| 10,000 | $89 | $80.10 | $129 |
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Power is also 10% cheaper billed yearly (for example, $22.50 a month at 500 subscribers). Larger lists continue to scale, and very large senders can ask for custom Enterprise pricing.
What each plan includes
| Free | Comfort | Power | |
|---|---|---|---|
| Subscribers | Up to 250 | From 500 | From 500 |
| Monthly emails | 2,500 | 10× your subscriber tier | Unlimited |
| Automations | Included | 50 | Unlimited |
| Signup forms | Included | 10 | Unlimited |
| User seats | 2 | 3 | Unlimited |
| Support | Knowledge base | Live chat and email | |
| MailerLite logo removed | – | Yes | Yes |
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”–” = not included. Every new account gets 14 days of premium features with no credit card.
Which plan does an online store need?
- Free works while your list is under 250 subscribers. You can already send abandoned cart, welcome and post-purchase emails.
- Comfort is the natural next step for most small stores: more emails, 50 automations and email support.
- Power makes sense if you email often (unlimited sends), need many automations or want live chat support.
Abandoned cart emails are available on every plan, but they only reach recognized shoppers – people who signed up through a MailerLite form or clicked a MailerLite email (MailerLite help center). If anonymous checkout recovery is your main goal, compare MailerLite vs Omnisend.
How MailerLite compares on price
At 1,000 contacts, MailerLite Comfort ($19) costs about the same as Omnisend Standard ($20) and less than Klaviyo’s Email plan ($30); GetResponse’s plan with abandoned cart emails (Marketer) is $59 (October 2026 list prices). See every tool at your list size in our email cost calculator, or read the MailerLite review and GetResponse vs MailerLite.
Check MailerLite's current pricingKey takeaways
- MailerLite is free for up to 250 subscribers and 2,500 emails a month.
- Comfort costs $12, $19, $33, $49 and $89 a month at 500, 1,000, 2,500, 5,000 and 10,000 subscribers, billed monthly.
- Power costs $25, $39, $49, $69 and $129 a month at the same list sizes and adds unlimited emails, unlimited automations and live chat support.
- Paying yearly saves 10% – for example, Comfort at 500 subscribers drops from $12 to $10.80 a month.
- Abandoned cart emails are available on every plan, but they only reach recognized shoppers.
Frequently asked questions
Is MailerLite free?
Yes, for up to 250 subscribers and 2,500 emails a month, with automations, a landing page, signup forms and 2 user seats.
How much does MailerLite cost for 1,000 subscribers?
Comfort is $19 a month and Power $39 a month, billed monthly (checked October 2026).
What's the difference between Comfort and Power?
Comfort includes 50 automations, 10 forms, 3 user seats and email support, with a monthly email limit (5,000 emails a month at 500 subscribers). Power adds unlimited monthly emails, automations, forms and user seats, plus live chat support.
Does MailerLite offer a discount for annual billing?
Yes, 10% off when billed yearly.
Does MailerLite include SMS?
Not built in. SMS (US and Canada) and WhatsApp come from its sister company MailerSend, which integrates with MailerLite but needs its own account and plan.
Does MailerLite work with ChatGPT or Claude?
Yes. MailerLite's MCP server is included on all plans, including Free, and connects your account to AI assistants such as ChatGPT, Claude and Cursor so you can analyze campaigns and build segments or automations through prompts.