Omnisend Pricing (2026): Standard vs Pro Costs at Every List Size
What Omnisend's Free, Standard and Pro plans cost from 250 to 50,000 contacts, how SMS is billed, and which plan makes sense for your store.
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Short answer: Omnisend is free for up to 250 contacts and 500 emails a month. Standard costs $16/month for small lists, $20 at 1,000 contacts, $81 at 5,000 and $132 at 10,000. Pro starts at $59/month (up to 2,500 contacts), adds unlimited email sends and bonus SMS credits equal to your bill, and costs $90 at 5,000 and $150 at 10,000.
All figures are Omnisend’s regular monthly prices in USD from its pricing calculator, checked October 20, 2026. Omnisend usually offers 30% off if you pay three months upfront.
Omnisend prices by list size
| Contacts | Standard | Pro |
|---|---|---|
| Up to 500 | $16 | $59 |
| 1,000 | $20 | $59 |
| 2,500 | $44 | $59 |
| 5,000 | $81 | $90 |
| 10,000 | $132 | $150 |
| 20,000 | $265 | $375 |
| 30,000 | $338 | $497 |
| 50,000 | $413 | $715 |
Above 150,000 active profiles, Omnisend moves you to a Custom plan with quoted pricing.
What each plan includes
| Free | Standard | Pro | |
|---|---|---|---|
| Email sends | 500/month | 12× your list size | Unlimited (fair use, up to 60× list) |
| Core features (flows, segmentation, forms, reports) | Yes | Yes | Yes |
| Web push | 500/month | Unlimited | Unlimited |
| Omnisend branding | Required | Optional | Optional |
| AI tools | – | 2 (forms, reports) | 5 (adds dynamic content, product recommender, send-time personalization) |
| SMS | Pay as you go | Pay as you go | Bonus SMS credits equal to your monthly bill |
| Support | 24/7 chat and email | 24/7 chat and email | 24/7 chat and email |
How SMS is billed
SMS isn’t bundled into Free or Standard – you buy credits as you go. Omnisend’s published US rates fall with volume: $0.009 per message for $10–$49.99 of credits, $0.0085 up to $999.99, $0.008 up to $9,999.99, and $0.007 from $10,000. On Pro, you also get bonus SMS credits equal to your monthly bill, so a $90 Pro plan comes with $90 of SMS credit.
Standard or Pro?
- Standard is enough for most stores sending a few campaigns a week plus automated flows – 12× your list is plenty for that.
- Pro makes sense when you send more than 12 emails per contact per month, or when you’d spend on SMS anyway: at 5,000 contacts, Pro costs $9 more than Standard but includes $90 of SMS credit.
How Omnisend compares with Klaviyo
| Contacts | Omnisend Standard | Klaviyo Email |
|---|---|---|
| 1,000 | $20 | $30 |
| 5,000 | $81 | $100 |
| 10,000 | $132 | $150 |
| 50,000 | $413 | $720 |
Both from the vendors’ own calculators. Full comparison: Omnisend vs Klaviyo and Klaviyo pricing.
Check Omnisend's current pricing