Shopify Messaging Pricing (2026): Email, SMS and WhatsApp Costs Explained
What Shopify Messaging (formerly Shopify Email) costs: 10,000 free emails a month, then $1 per 1,000, US SMS at $0.012 a message plus a toll-free number fee, WhatsApp rates – with monthly cost examples from 1,000 to 50,000 subscribers.
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Short answer: Shopify Messaging – Shopify Email’s new name – is free for your first 10,000 emails each month, then $1 per 1,000 emails. Abandoned checkout emails are always free. SMS to US numbers costs $0.012 per message plus $2.15 a month for a toll-free number. For most small stores it’s the cheapest way to send newsletters; the reason to leave is usually features, not price.
All prices below come from Shopify’s Help Center, checked November 4, 2026. Shopify Messaging is available on the Basic, Grow, Advanced and Plus plans.
Email pricing
| Monthly emails sent | Price |
|---|---|
| First 10,000 | Free |
| Above 10,000, up to 300,000 | $1 per 1,000 emails |
| Above 300,000 | $0.65 per 1,000 emails |
| Above 750,000 | $0.55 per 1,000 emails |
| Abandoned checkout emails | Always free, not counted |
Swipe to see the full table →
How Shopify counts:
- Every recipient is one email. One campaign to 800 subscribers is 800 emails.
- Automations count. Welcome series, browse abandonment and other marketing automations use the same 10,000 free emails. Only abandoned checkout emails are exempt.
- No rollover. Unused free emails don’t carry into next month.
- Billing. Extra emails appear on your Shopify bill for the previous month as “Marketing emails”. You can set a monthly spending threshold to get an alert; it covers email, SMS and WhatsApp combined.
Shopify’s own example: two campaigns to 6,000 subscribers is 12,000 emails – 10,000 free plus 2,000 at $1 per 1,000, so $2.
What it costs at your list size
Our assumption: four campaigns a month to the whole list, no automations beyond abandoned checkout.
| Subscribers | Emails/month | Shopify Messaging | Omnisend Standard | Klaviyo Email |
|---|---|---|---|---|
| 1,000 | 4,000 | $0 | $20 | $30 |
| 2,500 | 10,000 | $0 | $44 | $60 |
| 5,000 | 20,000 | $10 | $81 | $100 |
| 10,000 | 40,000 | $30 | $132 | $150 |
| 50,000 | 200,000 | $190 | $413 | $720 |
Swipe to see the full table →
Omnisend and Klaviyo prices are their regular monthly list prices from our Omnisend pricing (checked Nov 2) and Klaviyo pricing (checked Oct 20) guides; both charge by contacts, not by emails sent. Add welcome or win-back automations and Shopify’s count rises, while Omnisend’s and Klaviyo’s prices stay the same.
SMS pricing
| Recipients in | Price per SMS |
|---|---|
| United States | $0.012 |
| Canada | $0.025 |
| Poland | $0.041 |
| Portugal | $0.045 |
| United Kingdom | $0.06 |
| Sweden | $0.072 |
| Italy | $0.075 |
| Denmark | $0.08 |
| Finland | $0.108 |
| Luxembourg | $0.13 |
Swipe to see the full table →
Spain and Austria are paused (since September 15 and October 1, 2026), and you can’t add them as new countries.
- Toll-free number: $2.15 a month for each approved number used to text the US or Canada.
- Long messages: a text that exceeds one message’s character limit is billed as several messages per recipient.
- Automated texts are charged too: subscriber confirmations, double opt-in messages and replies to keywords like INFO or HELP. Up to 25 test messages a week are free.
Example: one SMS campaign to 2,000 US subscribers costs 2,000 × $0.012 = $24, plus $2.15 for the month’s toll-free number. For dedicated SMS tools, see best SMS marketing for Shopify.
WhatsApp pricing
Shopify Messaging can also send WhatsApp campaigns, billed per message – but not to customers in the United States. Marketing messages range from $0.022 (Turkey) and $0.024 (India) to $0.29 (Netherlands); the UK is $0.106 and Canada $0.05. Replies inside a 24-hour customer-service window are cheaper service messages, and the first 1,000 service messages a month per WhatsApp Business Account are free.
When Shopify Messaging stops being the cheap option
On price alone it rarely does: even at 50,000 subscribers, four campaigns a month cost about $190. Stores switch for other reasons:
- Automations that sell. Shopify Messaging covers the basics, but ecommerce platforms add deeper segmentation, product recommendations and multi-step flows across email and SMS. See Omnisend vs Shopify Email and Shopify Email vs Klaviyo.
- Cheaper SMS. Omnisend’s pay-as-you-go US SMS rates run from $0.009 per message on small credit packs down to $0.007 at high volume, below Shopify’s $0.012 – see Omnisend pricing.
- Not on a qualifying plan. Shopify Messaging needs the Basic, Grow, Advanced or Plus plan; on a free trial you can only send tests to yourself.
If you’re just starting, stay on Shopify Messaging and follow our Shopify email marketing guide. Compare all the free options in best free email marketing for Shopify.
Compare Omnisend's plansRelated: Email marketing cost for Shopify stores · Shopify Email vs Mailchimp · Email marketing pricing tracker
Key takeaways
- Shopify Messaging (the new name for Shopify Email) is available on the Basic, Grow, Advanced and Plus plans, with 10,000 free emails at the start of every month.
- After that, email costs $1 per 1,000 up to 300,000 emails, $0.65 per 1,000 after 300,000 and $0.55 per 1,000 after 750,000. Unused emails don't carry over.
- Marketing automations count toward the 10,000 free emails, but abandoned checkout emails are always free.
- SMS to US numbers costs $0.012 per message, plus $2.15 a month for a toll-free number; long texts are billed as several messages.
- WhatsApp marketing can't be sent to US customers; rates range from $0.022 (Turkey) to $0.29 (Netherlands) per marketing message.
Frequently asked questions
Is Shopify Email free?
Partly. Shopify Messaging (formerly Shopify Email) includes 10,000 free emails each month on the Basic, Grow, Advanced and Plus plans. Beyond that you pay $1 per 1,000 emails, and abandoned checkout emails are always free.
How much does Shopify Messaging cost per email?
$1 per 1,000 emails ($0.001 each) after the free 10,000, up to 300,000 emails a month. Above 300,000 the rate drops to $0.65 per 1,000, and above 750,000 to $0.55 per 1,000.
Do Shopify Messaging automations count toward the free emails?
Yes. Marketing automations such as welcome emails count toward the 10,000 free emails per month. Abandoned checkout emails are the exception: they're always free and don't count.
How much does Shopify SMS marketing cost?
In the US, $0.012 per SMS plus $2.15 a month for each approved toll-free number. Canada is $0.025 per message. Confirmation, double opt-in and keyword-reply messages are also charged; up to 25 test messages a week are free.
When should I switch from Shopify Messaging to another tool?
When you need more than basic automations, or when your email bill passes what an ecommerce platform charges. At 10,000 subscribers emailed four times a month, Shopify Messaging costs about $30 against $132 for Omnisend Standard – so most stores switch for features, not price.