Email Marketing Pricing for Online Stores
Most email tools price by the number of contacts on your list, so the plan that’s cheap at 500 subscribers can cost several times more at 10,000. A few, such as Brevo and Shopify Messaging, price mainly by how many emails you send instead.
Our email marketing pricing tracker lists regular monthly prices at five list sizes, read from each vendor’s own pricing page and re-checked monthly.
Price data
- Email Marketing Black Friday 2026: Software Prices vs. Our Tracked History
Are email marketing Black Friday deals real? Kit and Omnisend live prices checked against our November 9–10 records — the 'deals' running now are the same promotions we recorded weeks-days ago, and regular prices are unchanged.
- Email Marketing Pricing Tracker for Shopify Stores (November 2026)
Monthly prices at 500, 1,000, 2,500, 5,000 and 10,000 contacts for Omnisend, Klaviyo, Mailchimp, Brevo, GetResponse, MailerLite, ActiveCampaign and Shopify Messaging, checked on each vendor's own pricing page.
- Cheap Email Marketing: The Lowest-Cost Plans for Small Stores (2026)
Cheap email marketing options for small online stores: monthly prices at 500 to 10,000 contacts, free plan limits compared, and the hidden costs (auto-upgrades, unsubscribed contacts, annual billing) to check first.
- Email Marketing Price Changes: Monthly Log (2026)
A running log of list-price changes for the email tools in our Shopify pricing tracker, re-checked every month on each vendor's own pricing page.
- How Much Does Email Marketing Cost for a Shopify Store? (2026)
What Shopify stores actually pay for email marketing at 500 to 10,000 contacts – free options, typical monthly prices, what drives the bill, and the costs that pricing pages leave out.
Plan-by-plan breakdowns
- Shopify Messaging Pricing (2026): Email, SMS and WhatsApp Costs Explained
What Shopify Messaging (formerly Shopify Email) costs: 10,000 free emails a month, then $1 per 1,000, US SMS at $0.012 a message plus a toll-free number fee, WhatsApp rates – with monthly cost examples from 1,000 to 50,000 subscribers.
- Klaviyo Pricing in 2026: What You'll Actually Pay as Your List Grows
Klaviyo bills on active profiles, not emails sent. Here's what that means, what each tier costs, and where store owners get surprised.
- Omnisend Pricing (2026): Standard vs Pro Costs at Every List Size
What Omnisend's Free, Standard and Pro plans cost from 250 to 50,000 contacts, how SMS is billed, and which plan makes sense for your store.
- Kit (ConvertKit) Pricing 2026: Cost by Subscriber Tier, Free Plan and Hidden Costs
Kit's Free, Creator and Pro prices at 1,000 to 45,000 subscribers, monthly and yearly, how Kit counts subscribers, what happens when you outgrow a tier, and how Kit compares with GetResponse, Omnisend and EmailOctopus at the same list size.
- Best Free Email Marketing Tools for Shopify (2026): Free Plan Limits Compared
Shopify Messaging, Omnisend, Klaviyo, Mailchimp, Brevo, MailerLite and GetResponse free plans compared on contacts, sends, automations and catches.