Kit (ConvertKit) Pricing 2026: Cost by Subscriber Tier, Free Plan and Hidden Costs
Kit's Free, Creator and Pro prices at 1,000 to 45,000 subscribers, monthly and yearly, how Kit counts subscribers, what happens when you outgrow a tier, and how Kit compares with GetResponse, Omnisend and EmailOctopus at the same list size.
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Short answer: Kit (formerly ConvertKit) is free up to 10,000 subscribers. Paid plans start at $39/month (Creator) or $79/month (Pro) for 1,000 subscribers when billed monthly, and rise to $139 and $189 at 10,000. Kit prices by subscriber tier, doesn’t cap sends, and charges 3.5% + 30c on sales made through it on every plan.
All prices are US dollars from Kit’s pricing page and help center, checked on November 5, 2026. This is a price guide based on public pages, not on our own account. For features and who Kit suits, see our Kit review; for alternatives, see Mailchimp alternatives.
Kit price by subscriber tier
Kit’s pricing page shows yearly billing and the saving against monthly billing. The monthly-billed price is that yearly price plus the stated saving, divided by 12; it matches the $39 and $59 examples in Kit’s own help center.
| Subscribers | Creator, billed monthly | Creator, yearly (per month) | Pro, billed monthly | Pro, yearly (per month) |
|---|---|---|---|---|
| Up to 1,000 | $39 | $33 | $79 | $66 |
| Up to 3,000 | $59 | $50 | $99 | $83 |
| Up to 5,000 | $89 | $75 | $139 | $116 |
| Up to 8,000 | $119 | $100 | $169 | $141 |
| Up to 10,000 | $139 | $116 | $189 | $158 |
| Up to 15,000 | $169 | $141 | $249 | $208 |
| Up to 20,000 | $189 | $158 | $269 | $225 |
| Up to 25,000 | $199 | $166 | $279 | $233 |
| Up to 35,000 | $259 | $216 | $363 | $303 |
| Up to 45,000 | $319 | $266 | $447 | $373 |
Swipe to see the full table →
Yearly billing is shown as “save 17%”: Creator at 1,000 subscribers is $390 billed yearly instead of $468 over 12 monthly payments. Pro’s monthly-billed figures are derived the same way and aren’t shown directly on the page. Above 45,000 subscribers, use the slider on Kit’s pricing page.
Kit also showed an extra 25% off the first year of Pro on yearly billing when we checked (for example $50/month instead of $66 at 1,000 subscribers). Kit says the discount applies to the first year only and the plan then renews at the standard rate.
Free, Creator and Pro: what changes
| Free | Creator | Pro | |
|---|---|---|---|
| Subscribers | Up to 10,000 | Priced by tier | Priced by tier |
| Landing pages, forms, broadcasts | Unlimited | Unlimited | Unlimited |
| Visual automations and email sequences | – | Unlimited | Unlimited |
| Apps and integrations, SMS marketing | – | Yes | Yes |
| Remove Kit branding | – | Yes | Yes |
| Users | 1 | 2 | Unlimited |
| A/B subject lines | 2 | 2 | 5 |
| Engagement scoring, deliverability reporting, referral system | – | – | Yes |
| Support | 24/7 email and chat | 24/7 priority email and chat |
Swipe to see the full table →
Kit says there are no sending limits on any plan. Creator also includes free migration from another platform, which Free doesn’t.
The real cost of Kit
- Active subscribers set the price. Kit’s help center says “your bill is based on your active subscribers, not on emails sent or features used” and that it bills on confirmed subscribers. Its pricing page adds that subscribers count only “if they are unique and active.” Neither page spells out how unsubscribed or bounced contacts are treated.
- Upgrades are automatic. Kit’s pricing page says that when you go over your plan’s limit, it upgrades you to the next subscriber tier; its help center describes how the difference is prorated. The jumps are real: Creator goes from $89 at 5,000 to $119 at 8,000.
- Downgrades are on you. Kit’s help center says that after you clean your list you can use “Switch to a lower tier” in Account & Billing, and the lower price starts on your next billing date. The pricing page’s FAQ instead says Kit’s team has to downgrade plans manually, so expect to contact support if you don’t see the link.
- Transaction fees. Kit lists 3.5% + 30c on Free, Creator and Pro for sales made through Kit.
- Paid Recommendations. If you use them, Kit’s fee is listed as 23.5% on Creator and Pro.
- You pay ahead. Kit says it charges “for the billing period ahead,” and refunds are available within 30 days of signing up, monthly or yearly.
Kit vs GetResponse, Omnisend and EmailOctopus
Monthly-billed prices at the same list size, read from each vendor’s pricing page on November 5, 2026. The plans are not equal: Kit Creator includes unlimited automations, while GetResponse Starter lists one custom automation workflow. Compare features before price.
| Tool and plan | 1,000 | 5,000 | 10,000 | Yearly, per month at 10,000 |
|---|---|---|---|---|
| Kit Creator | $39 | $89 | $139 | $116 |
| Kit Pro | $79 | $139 | $189 | $158 |
| GetResponse Starter | $19 | $54 | $79 | $64.78 |
| GetResponse Marketer | $59 | $95 | $114 | $93.48 |
| Omnisend Standard | $20 | $81 | $132 | Not shown |
| EmailOctopus Pro | $13.50 | $31.50 | $44.50 | $40 |
Swipe to see the full table →
- GetResponse lists unlimited monthly sends on Starter, Marketer and Creator, and abandoned cart recovery from Marketer. See our GetResponse pricing guide.
- Omnisend quotes three months at a time and shows 30% off when you pay them upfront; we list the regular price (the three-month total divided by three). See our Omnisend pricing guide.
- EmailOctopus Pro lists 10,000 emails a month at 1,000 subscribers and 100,000 at 10,000. Its free plan covers 2,500 subscribers and 10,000 emails a month.
For more tools and list sizes, see our email marketing pricing tracker.
Kit and Shopify stores
Kit connects to Shopify through an integration documented in its help center; check there which Shopify features (such as product blocks in emails) need a paid plan before you rely on the Free plan. Our email marketing cost for Shopify guide shows how this compares with store-first tools at each list size.
Kit
Free to 10,000Best for: Creators and small stores that want a free plan now and automations later
- Free up to 10,000 subscribers
- No sending limits on any plan
- Unlimited automations and sequences on Creator
- Creator costs more than GetResponse Starter, Omnisend Standard and EmailOctopus Pro at the same list size
- 3.5% + 30c transaction fees apply on every plan
Key takeaways
- Kit's Free plan covers up to 10,000 subscribers. Paid plans (Creator and Pro) are priced by subscriber tier and have no sending limits.
- Billed monthly, Creator is $39 at 1,000 subscribers, $89 at 5,000 and $139 at 10,000; Pro is $79, $139 and $189. Kit shows yearly billing as a 17% saving.
- Kit bills on active, confirmed subscribers and moves you up a tier automatically when you pass your limit; moving down after a list clean-up may need a request to Kit support.
- Transaction fees are 3.5% + 30c on every plan, including Free, and the Paid Recommendations fee is 23.5%.
- At 10,000 contacts, Kit Creator ($139) costs more than GetResponse Starter ($79), Omnisend Standard ($132) and EmailOctopus Pro ($44.50), but the plans differ in features.
Frequently asked questions
How much does Kit cost per month?
Billed monthly, Creator costs $39 at 1,000 subscribers, $59 at 3,000, $89 at 5,000, $119 at 8,000 and $139 at 10,000. Pro costs $79, $99, $139, $169 and $189 at the same tiers. Yearly billing lowers the monthly equivalent by about 17%.
Is Kit free?
Yes. Kit's Free plan is $0 for up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. Visual automations, email sequences, apps and integrations, SMS and Kit-branding removal need Creator.
Does Kit charge for unsubscribed contacts?
Kit says it bills on confirmed, active subscribers, and its pricing page says subscribers are counted only if they are unique and active. The pages we read don't say how unsubscribed or bounced contacts are treated, so check with Kit support if that matters for your bill.
What happens if I go over my subscriber limit on Kit?
Kit's pricing page says it automatically upgrades you to the next subscriber tier when you go over your plan's limit. Kit's help center explains how the price difference is prorated for monthly and yearly plans.
Does Kit have a transaction fee?
Kit's pricing page lists 3.5% + 30c transaction fees on Free, Creator and Pro. If you use Paid Recommendations (Creator and Pro only), the listed fee is 23.5%.