Kit (ConvertKit) Review for Online Stores (2026): Pricing, Shopify and Who It Suits
Kit, formerly ConvertKit, reviewed for store owners: a free plan up to 10,000 subscribers, Creator and Pro pricing at 1,000 to 10,000 subscribers, what its Shopify integration does, and when a store should choose Klaviyo or Omnisend instead.
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Verdict: Kit is one of the best email tools for creators – newsletters, digital products and paid subscriptions – and its free plan up to 10,000 subscribers is generous. For a physical-product store that lives on abandoned cart and product-based flows, it’s a weaker fit than Klaviyo or Omnisend.
This review is based on Kit’s pricing page (checked October 29, 2026) and help center. We haven’t run a store on Kit.
Kit pricing
Full tier-by-tier prices from 1,000 to 45,000 subscribers, monthly and yearly, are in our Kit pricing guide (checked November 5, 2026).
| Subscribers | Free | Creator (monthly) | Creator (yearly, per month) | Pro (monthly) | Pro (yearly, per month) |
|---|---|---|---|---|---|
| 1,000 | $0 | $39 | $33 | $79 | $66 |
| 3,000 | $0 | $59 | $50 | $99 | $83 |
| 5,000 | $0 | $89 | $75 | $139 | $116 |
| 8,000 | $0 | $119 | $100 | $169 | $141 |
| 10,000 | $0 | $139 | $116 | $189 | $158 |
Swipe to see the full table →
When we checked, Kit offered an extra 25% off the first year of Pro on yearly billing ($50/month at 1,000 subscribers for the first year). The Free plan stops at 10,000 subscribers.
What each plan includes
| Free | Creator | Pro | |
|---|---|---|---|
| Subscribers | Up to 10,000 | Unlimited (priced by list size) | Unlimited (priced by list size) |
| Landing pages, forms, broadcasts | Unlimited | Unlimited | Unlimited |
| Tagging and segmentation | ✓ | ✓ | ✓ |
| Sell digital products and subscriptions | ✓ | ✓ | ✓ |
| Visual automations and email sequences | – | Unlimited | Unlimited |
| Apps and integrations | – | ✓ | ✓ |
| SMS marketing | – | ✓ | ✓ |
| A/B testing | – | Subject lines | Subject lines and content |
| Users | 1 | 2 | Unlimited |
| Newsletter referral system, deliverability reporting, engagement scoring | – | – | ✓ |
Swipe to see the full table →
Kit and Shopify
According to Kit’s help center, the Shopify integration:
- syncs customers who have bought at least one product (and, optionally, past purchase history);
- shows purchases on each subscriber’s profile;
- tags customers with the products they bought, and tags people who didn’t opt in to marketing at checkout.
Syncing works on every plan; adding Shopify products to emails and building Shopify-triggered automations needs a paid plan. The help article doesn’t mention abandoned cart tracking – a key reason store-first tools like Klaviyo and Omnisend usually win for physical products.
Kit
Best for creatorsBest for: Creators selling digital products, courses or paid newsletters, with or without a small store
- Free up to 10,000 subscribers
- Unlimited automations and sequences on Creator
- Shopify purchase tags on every plan
- No abandoned cart tracking described in its Shopify integration
- Pricier than store-first tools at the same list size once you need automations
Kit vs store-first tools at 1,000 subscribers
| Tool | Plan with automations | Monthly price |
|---|---|---|
| Omnisend | Standard | $20 |
| Klaviyo | $30 | |
| Kit | Creator | $39 |
| Mailchimp | Standard | $45 |
Swipe to see the full table →
Omnisend, Klaviyo and Mailchimp prices from our pricing tracker (October 22–23, 2026).
Try Kit freeKey takeaways
- Kit's Free plan now covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, tagging and selling digital products.
- Creator costs $39/month billed monthly at 1,000 subscribers ($33 billed yearly) and adds unlimited visual automations, sequences, SMS and integrations; Pro is $79 ($66 yearly).
- Kit's Shopify integration syncs buyers and purchases and tags customers by product on all plans; Shopify product blocks and Shopify-based automations need a paid plan.
- Kit is built for creators selling digital products and newsletters. Physical-product stores that rely on abandoned cart and product-level flows are usually better served by Klaviyo or Omnisend.
Frequently asked questions
Is Kit free?
Yes. Kit's Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and email broadcasts. Automations, sequences, integrations and SMS require the Creator plan.
How much does Kit cost?
Billed monthly: Creator is $39 at 1,000 subscribers, $59 at 3,000, $89 at 5,000 and $139 at 10,000; Pro is $79, $99, $139 and $189. Paying yearly saves about 17%.
Does Kit work with Shopify?
Yes. It syncs customers who bought at least one product, logs purchases and adds product tags. Adding Shopify products to emails and building Shopify-triggered automations need a paid plan. Kit's Shopify help article doesn't describe abandoned cart tracking.
Kit or Klaviyo for an online store?
Klaviyo for physical-product stores that depend on abandoned cart, browse abandonment and product recommendations. Kit for creators selling digital products, courses or paid newsletters alongside a small store.