Email Automations and Compliance
Automated emails keep working after you set them up once, which is why abandoned cart reminders are usually the first one stores add. These guides explain how to set them up in Shopify’s built-in tool or a dedicated app, and the consent rules that apply when you email customers in the US, UK and EU.
This is general information, not legal advice.
Automations
- Email Marketing Best Practices for Online Stores (2026): 7 Rules Backed by Current Data
Email marketing best practices for small online stores, built on published 2025-2026 benchmark data and official sender rules: real open-rate targets, Gmail bulk-sender requirements, CAN-SPAM essentials, and the three automations that drive orders.
- Best Email Templates for Online Stores (2026): 5 Types That Drive Orders
The five email templates that actually produce orders for stores — welcome, abandoned cart, post-purchase, win-back and pop-up — with what the data says works, and where each platform's template galleries live.
- How to Set Up Abandoned Cart Emails in Shopify (2026): Built-In vs Email Apps
Step-by-step setup for Shopify's built-in abandoned checkout automation in Shopify Messaging, a timing and content plan, and which GetResponse, MailerLite, ActiveCampaign and Omnisend plans include abandoned cart flows.
- How to Set Up a Welcome Email Series for Your Shopify Store (2026)
A practical welcome series for new subscribers: how many emails, what each one should say, when to send them, and how to build it in Shopify Messaging or an email app.
- GetResponse for Shopify (2026): Setup, Abandoned Cart and Which Plan You Need
How the GetResponse Shopify integration works: what it imports, how the abandoned cart campaign is set up, the consent rule that stops emails sending, and which plan a Shopify store needs.
Compliance
- Email Marketing Rules for Online Stores: CAN-SPAM, GDPR and Consent Basics (2026)
What US CAN-SPAM, UK PECR and EU GDPR consent rules mean for store email, how Shopify records marketing consent and double opt-in, and a practical compliance checklist.