Best Email Marketing for WooCommerce (2026): 5 Tools Compared
Email marketing tools that integrate with WooCommerce – Omnisend, Klaviyo, ActiveCampaign, GetResponse and Mailchimp – compared by what their WooCommerce integration syncs, abandoned cart support and price at 1,000 contacts.
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Integration details come from each vendor’s own help pages; prices from their pricing pages (ActiveCampaign checked October 29, others October 22–29, 2026). We haven’t tested these integrations on a live store.
Compared
| Tool | What the WooCommerce integration syncs | Abandoned cart | Price at 1,000 contacts |
|---|---|---|---|
| Omnisend | Contacts, orders, products, categories, carts/checkouts; checkout opt-ins for email and SMS | Yes | $20 (Standard) |
| Klaviyo | Real-time events: viewed product, started checkout, placed order, ordered product; checkout opt-ins | Yes (Started Checkout + cart rebuild link) | $30 (Email) |
| ActiveCampaign | Store data via its e-commerce integration | Yes (Shopify, WooCommerce, Magento) | $15 billed yearly (Starter) |
| GetResponse | Contacts, products, orders; purchase and browsing activity | Yes (Marketer plan and up) | $59 (Marketer) |
| Mailchimp | Store data via its WooCommerce integration | Automation flows on paid plans | $45 (Standard) |
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1. Omnisend – best overall for WooCommerce
Omnisend’s plugin syncs contacts, orders, products, product categories and cart data, with cart events updating instantly, according to its help center. It powers abandoned cart, welcome and order-confirmation automations, popups and landing pages, and email plus SMS opt-ins at checkout. Note that the plugin must stay active for tracking and abandoned cart events.
Omnisend
Best overallBest for: Most WooCommerce stores that want email and SMS automations at a low price
- Deep WooCommerce sync incl. carts
- Email + SMS + checkout opt-ins
- $20/month at 1,000 contacts
- Plugin must remain active for tracking
- SMS costs extra per message
2. Klaviyo – best for advanced segmentation
Klaviyo’s WooCommerce extension syncs data in real time and tracks product views, started checkouts and orders; Started Checkout events include a cart rebuild key for abandoned cart links. It’s the strongest choice for detailed segmentation – at a higher price as your list grows. See Klaviyo pricing.
3. ActiveCampaign – best for complex automation
ActiveCampaign supports abandoned cart for WooCommerce, Shopify and Magento, and its automation builder is one of the most flexible available. Starter costs $15/month billed yearly at 1,000 contacts. See ActiveCampaign pricing.
See ActiveCampaign4. GetResponse – best with webinars and funnels
GetResponse’s WooCommerce integration syncs contacts, products and orders and supports abandoned cart and product recommendations. You’ll need the Marketer plan ($59 at 1,000 contacts) for abandoned cart. See GetResponse pricing.
See GetResponse5. Mailchimp – most familiar
Mailchimp integrates with WooCommerce and is the tool many WordPress users already know. Automation flows need a paid plan; Standard is $45/month at 1,000 contacts. See GetResponse vs Mailchimp.
How to choose
- Budget-friendly store automations: Omnisend.
- Data-heavy segmentation: Klaviyo.
- Branching automations plus CRM: ActiveCampaign.
- Webinars, courses or funnels alongside the store: GetResponse.
Full price comparison: email marketing pricing tracker.
Key takeaways
- Omnisend's WooCommerce plugin syncs contacts, orders, products, categories and carts, with abandoned cart, SMS and checkout opt-ins – at $20/month for 1,000 contacts.
- Klaviyo's WooCommerce extension syncs in real time, including Started Checkout events for abandoned cart and a cart rebuild link; $30/month at 1,000 profiles.
- ActiveCampaign supports abandoned cart for WooCommerce from $15/month billed yearly – the best choice for complex, branching automations.
- GetResponse syncs WooCommerce products and orders and supports abandoned cart and product recommendations; you need its Marketer plan ($59 at 1,000 contacts) for abandoned cart.
Frequently asked questions
What is the best email marketing plugin for WooCommerce?
For most WooCommerce stores, Omnisend offers the best balance of store features and price. Choose Klaviyo for advanced segmentation on store data, or ActiveCampaign for complex automations and a CRM.
Can I send abandoned cart emails from WooCommerce?
Yes, with an email tool that tracks carts. Omnisend, Klaviyo, ActiveCampaign and GetResponse all describe abandoned cart support in their WooCommerce integrations.
What's the cheapest option?
For store automations at 1,000 contacts: ActiveCampaign Starter at $15/month billed yearly, or Omnisend Standard at $20/month billed monthly.