GetResponse vs Mailchimp (2026): Which Is Better for an Online Store?
GetResponse and Mailchimp compared for Shopify and WooCommerce stores: monthly price at 1,000 to 10,000 contacts, which plan unlocks abandoned cart and automations, SMS, free plans and who each tool suits.
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Short answer: Choose GetResponse if you want unlimited sending, lower prices as your list grows, and webinars or funnels alongside email. Choose Mailchimp if you want the most familiar tool, a free start for a very small list and an SMS add-on – and you’re comfortable paying more at 5,000+ contacts.
Prices are regular month-to-month list prices in USD from each vendor’s pricing page, checked October 29, 2026 (GetResponse 2,500–10,000 tiers from October 22). Mailchimp sometimes shows a 15% first-year discount on 5,000+ contacts; we list the regular price. This comparison is based on published information, not a hands-on test.
Price at common list sizes
| Contacts | GetResponse Starter | GetResponse Marketer | Mailchimp Essentials | Mailchimp Standard |
|---|---|---|---|---|
| 1,000 | $19 | $59 | $26.50 | $45 |
| 2,500 | $29 | $69 | $45 | $60 |
| 5,000 | $54 | $95 | $75 | $100 |
| 10,000 | $79 | $114 | $110 | $135 |
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Mailchimp prices by contact bands (for example, 1,000 contacts pays the 501–1,500 band). GetResponse’s yearly billing saves 18% (Marketer is $48.38/month billed yearly at 1,000 contacts).
What the table means: for newsletters only, GetResponse Starter is cheapest at every size. For store automations, Mailchimp Standard is cheaper up to about 2,500 contacts, and GetResponse Marketer is cheaper at 5,000 and 10,000.
Features that matter to a store
| GetResponse | Mailchimp | |
|---|---|---|
| Monthly email sends | Unlimited on every paid plan | 10× contacts (Essentials), 12× (Standard), 15× (Premium) |
| Abandoned cart | Marketer and above | Automation flows on paid plans; Standard for full flows |
| Automation limits | 1 workflow on Starter; unlimited on Marketer | Up to 4 flow steps on Essentials; up to 200 flows on Standard |
| SMS | Enterprise (custom price) | Paid add-on in select countries |
| Free plan | Up to 500 contacts, 2,500 newsletters/month | Under 250 contacts |
| Webinars, courses, website builder | Creator plan ($69 at 1,000) | No |
| Users | – | 3 seats (Essentials), 5 (Standard) |
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Where GetResponse is stronger
- Unlimited sending – you won’t hit a send cap if you email often.
- Price at scale – Marketer undercuts Mailchimp Standard from about 5,000 contacts.
- Extras for selling – sales funnels, promo codes, web push on Marketer; webinars and courses on Creator.
GetResponse
Best value at scaleBest for: Stores with growing lists that email often or sell through funnels and webinars
- Unlimited sends on all paid plans
- Abandoned cart and funnels on Marketer
- Cheaper than Mailchimp Standard at 5,000+ contacts
- Starter has no abandoned cart
- SMS only on Enterprise
Where Mailchimp is stronger
- Getting started free with a list under 250 contacts.
- SMS add-on and a deep Shopify integration with product recommendations, back-in-stock alerts and revenue reporting in Shopify.
- Familiarity – many freelancers and agencies already know it.
Which should you choose?
If neither fits, our Mailchimp alternatives guide compares six more tools, with prices at the same list sizes.
Pick GetResponse if your list is 5,000+ contacts, you send several campaigns a week, or you sell through webinars and funnels too. Pick Mailchimp if you’re starting from almost zero, want SMS from the same tool, or your team already uses it.
Compare more tools in our email marketing pricing tracker and GetResponse review.
See GetResponse plansKey takeaways
- At 1,000 contacts, GetResponse Starter is $19/month and Marketer (with abandoned cart) $59; Mailchimp Essentials is $26.50 and Standard $45.
- At 10,000 contacts, GetResponse Marketer is $114/month versus $135 for Mailchimp Standard – GetResponse gets relatively cheaper as your list grows.
- GetResponse sends unlimited email on every paid plan; Mailchimp caps monthly sends at 10× (Essentials) or 12× (Standard) your contact limit.
- Mailchimp has the bigger free plan for tiny lists and an SMS add-on; GetResponse adds webinars, courses and funnels on its Creator plan.
Frequently asked questions
Is GetResponse cheaper than Mailchimp?
For basic newsletters, yes at most list sizes: GetResponse Starter is $19 at 1,000 contacts versus $26.50 for Mailchimp Essentials. For store automations, compare GetResponse Marketer ($59 at 1,000; $114 at 10,000) with Mailchimp Standard ($45 at 1,000; $135 at 10,000).
Which plan do I need for abandoned cart emails?
On GetResponse, Marketer or higher. On Mailchimp, automation flows need a paid plan, and Standard is the plan built for store automations (Essentials is limited to 4 flow steps).
Does Mailchimp or GetResponse have SMS?
Mailchimp sells SMS as a paid add-on in select countries. GetResponse lists SMS marketing on its custom-priced Enterprise plan.
Which is better for WooCommerce?
Both integrate. GetResponse's WooCommerce integration syncs contacts, products and orders and supports abandoned cart and product recommendations; Mailchimp offers its own WooCommerce integration.